Search results for "Conceptual study"

showing 3 items of 3 documents

Introducing a sensemaking perspective to the service experience

2021

PurposeMost recent service experience research considers customers as sensemakers and sensemaking as a focal process in experience construction. Despite this, the sensemaking theory engendered in organization studies has not been applied in the quest for an in-depth understanding of the service experience. This study introduces a sensemaking perspective to the service experience and develops a conceptualization of how customers construct their experiences cognitively through sensemaking.Design/methodology/approachThe service experience literature is dominated by a focus on firms implementing service experiences for customers. This study, in contrast, investigates service experience and its …

Conceptual studyService (business)Knowledge managementmielekkyysConceptualizationProcess (engineering)business.industryasiakaspalveluStrategy and ManagementPerspective (graphical)Service experienceSensemakingService providerasiakaslähtöisyysSensemakingempatiaCustomer perspectiveasiakaskokemusEmpathic service designSociologyEveryday lifebusinessConstruct (philosophy)Journal of Service Theory and Practice
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Conceptualizing engagement in the mobile context

2016

This conceptual study answers how engagement is defined and conceptualized in the mobile service/technology context. A systematic literature review was conducted in the fields of business and human-computer interactions to achieve this objective. The 22 studies included in the final analysis are classified into two categories that distinguish the main perspectives of mobile engagement. This study demonstrates that prior research has either conceptualized mobile engagement as a behavioral activity (i.e., using or interacting with mobile service/technology) or has perceived it holistically as customer engagement that occurs in a mobile environment. Based on the analysis, it is proposed that c…

Customer engagementEngineeringKnowledge managementbusiness.industry05 social scienceshuman-centered computingConceptual model (computer science)Context (language use)ubiquitous and mobile computingMobile contextConceptual studyCognitive dimensions of notationsSystematic review0502 economics and business050211 marketingbusinessta512050203 business & managementMobile serviceProceedings of the 20th International Academic Mindtrek Conference
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Is the Theory of Entrepreneurship Applicable to Franchising?

2010

This essay takes an entrepreneurship viewpoint toward franchising. The applicability of the general theory of entrepreneurship presented by Shane (“A general theory of entrepreneurship. The individual-opportunity nexus”. Edward Elgar, Cheltenham, 2003) is explored in the franchising context. Shane introduced a model of the entrepreneurial process in response to the failure of prior research to provide one. According to Shane, prior research has tended to look at only part of the entrepreneurial process, with the result that no general theory of entrepreneurship has been developed. Studies that consider franchising as a form of entrepreneurship are rare, as are studies on the entrepreneurial…

EntrepreneurshipGeneral theoryContext (language use)BusinessFranchisePositive economicsEntrepreneurial processNexus (standard)Industrial organizationConceptual study
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